Choosing Your Marketplaces in 2025

Europe’s marketplace ecosystem is more dynamic than ever, with established giants and fast-rising challengers. For resellers, the right marketplace can mean the difference between slow sales and rapid growth. This guide breaks down the leading platforms of 2025, what makes each one unique, and how Eany helps you succeed across them.

The Leading Marketplaces in Europe (2025 Snapshot)

Amazon

€39/month professional fee; referral fees 8–15 %. FBA and Pan-EU network offer unmatched reach and logistics. Best for maximum exposure and Prime-eligible products.

eBay Europe

About 474 million monthly visitors.

Optional store subscription (~€20), lower barriers to entry than Amazon, auction or fixed-price listings. Strong in collectibles, automotive and electronics.

Allegro

163.6 million monthly visitors in Poland and expanding regionallyl.

Commission rates 8–15 %. Market leader in Poland; less competition from international sellers; Smart! delivery program similar to Prime.

Zalando

12 million monthly visitors focused on fashion.

Commission 5–25 %. Premium positioning with sustainability focus and partner fulfilment options. Best for fashion and lifestyle brands.

Bol.com

Leading marketplace in the Netherlands & Belgium; 40+ million products.

Commission 5–15 %. Select+ loyalty program and strong logistics. Dominant in Benelux.

ASOS Marketplace

900+ independent sellers; 20 % commission.

Targets fashion-forward 20–30 year-olds; boutique storefronts and strong editorial support.

Cdiscount

France’s second-largest marketplace with 20 million unique visitors.

Subscription €39.99/month + 15 % commission; strong in home appliances and tech; integrated fulfilment network.

Otto.de

Germany’s №2 platform with ~10 million active customers.

€99.90 monthly fee; commission 7–18 %. Trusted German brand, big in home furnishings and apparel.

ManoMano

Home & garden specialist; 50 million annual visitors.

€100/month plus 15–25 % commission. Lower competition; technical product support.

Fruugo

Cross-border marketplace across 46 countries.

No monthly fee, 15 % commission + processing. Automatic translation, currency conversion and tax calculation.

OnBuy

UK-based, 11 000+ sellers.

£25–£249/month with 7–15 % commission. Non-competing platform with seller-friendly policies and strong customer service.

Choosing where to sell isn’t just about the biggest audience - it’s about matching your products to the right buyer base. Here are the key considerations:

• Audience fit. Fashion items thrive on Zalando or ASOS, while home goods perform best on Otto or ManoMano. Collectibles and auto parts still do well on eBay.
• Fees and logistics. Some marketplaces require subscriptions (e.g., Otto, ManoMano), while others charge commission only (eBay, Fruugo). Always compare true costs, including fulfilment options like FBA, Bol Select+, or Cdiscount Fulfilment.
• Omnichannel fulfilment. With Amazon MCF, you can send stock to one Amazon warehouse and fulfil orders across eBay, Cdiscount, or your own Shopify store. This reduces stock duplication while maintaining fast EU-wide delivery.
  
  

Where Eany Fits In

No matter which marketplaces you choose, Eany ensures your sourcing and logistics run smoothly:

0 % VAT Consolidation - Eany consolidates supplier orders into one shipment, delivered to your fulfilment centre or FBA warehouse, reducing costs and paperwork.

Trusted suppliers in one place - Hundreds of vetted European wholesalers are accessible from a single dashboard.

Data-driven decisions - Eany merges Keepa data with its own intelligence to forecast demand, sales velocity, and fees so you only list profitable products.

Cross-border scaling - With Eany’s consolidated shipping, you can quickly expand to new marketplaces without duplicating logistics setups.

Conclusion

Europe’s marketplace landscape in 2025 is both competitive and full of opportunity. From Amazon’s reach to Zalando’s niche focus or Fruugo’s global expansion, sellers who choose wisely can grow faster.

With Eany as your sourcing backbone, you don’t just pick the right marketplaces - you ensure every listing is profitable, every shipment is optimised, and every decision is backed by real-time data.